Bulgaria's National Brand
Bulgaria has been a very welcome and positive addition to the Eurovision contest. The various performers and songs presented to viewers all across the world help to promote Bulgaria, both as a country whose youth are connected with the times, and a nation who has kept its tradition and culture for hundreds of years. This mix of two seemingly opposite mindsets help to promote Bulgaria’s “National Brand”. A brand that shows outsiders that Bulgaria is an old nation, who is willing to move forward into the future. More specifically, conservative nation, whose youth are implementing more liberal forms of expression into the Bulgarian mindset. Eurovision is an opportunity to showcase this brand that Bulgaria is trying to convey. When fans listen to the complex lyrics, and deeper meaning of Bulgaria’s performances, they will be able to see the way the young musicians think about current events. At the same time, elements of culture and tradition find their way into the performances as well....